Volume 3, Issue 1, April 2016 ( ISSN : 2348 – 9510 ) S. No. Name of Research Article (Volume 3, Issue 1, April 2016) Page No. 1. INTEGRATION OF DISTRIBUTED GENERATION AND POWER QUALITY FOR NETWORK CAPACITY IMPROVEMENT (Author’s: Surbhi Bakshi, Tilak Thakur, Rintu Khanna) 1-6 2. THE NATURAL DISASTER MANAGEMENT & ITS CONTROL-LANCE FOR A SUSTAINABLE ECO-ENVIRONMENT IN WORLD (Author’s: Prof. (Dr.) Ramesh Chandra Rath. , (Dr.) Padma Charan Tripathy) 7-26 3. THE ROLE OF VIRAL MARKETING ON ADVERTISING FOR PRODUCT PROMOTION IN INDIA: EMERGING ISSUES & CHALLENGES (Author’s: Prof. Krushna Chandra Bisoi, Prof. (Dr.) Ramesh Chandra Rath) 27-50 4. HOW CASH-BACKS ARE DEVELOPING AS A MECHANISM FOR E-RETAILERS TO ENTICE & RETAIN CUSTOMERS (Author’s: VARUN GUGLANI) 51-57 5. EFFECTIVE DUPLEX SIGN LANGUAGE TRANSLATOR AND RESPONSE USING MFCC (Author’s: Abubakar Shameez, Sushanth KJ, Kripa, Mranila) 57-70 6. ECG DATA COMPRESSION: PRINCIPLE, TECHNIQUES AND LIMITATIONS (Author’s: Nitu, Mandeep Kaur) 71-80 7. TONGUE CONTROLLED WHEEL CHAIR USING FSR SENSORS (Author’s: Sushanth K J, Abdul Jabbar, Nithin, Kripa) 81-90 8. GESTURE CONTOLLED ROBOTIC ARM USING WIRELESS NETWORKS (Author’s: Nithin Kumar , Sushanth K J, Abdul Ishaq T.K, Mohammed Irfan K.A, Muhammad Sameer P.A, Joseph Sebastian) 91-101 9. MOTION DETECTION BASED ON DISCRETE WAVELET TRANSFORM AND GAUSSIAN MIXTURE MODEL TECHNIQUE (Author’s: Nikhat A Khan, Sushanth KJ, Kripa, Nithin) 102-114 10. COST EFFECTIVENESS OF GREEN MANUFACTURING DRIVE- A MULTIPLE REGRESSION APPROACH IN INDIAN CONTEXT (Author’s: Sunil Satao, Dr.Vivek Yakkundi) 115-128 11. A STUDY ON CONSUMER SATISFACTION AMOUNG YAMAHA TWO WHEELER USERS (Author’s: Dheeraj R, Dr. A.S Ambily ) 129-140 12. STUDY OF CUSTOMER RESPONSE TO BRAND IMITATION, IN KALADY PANCHAYAT (Author’s: Vincy E.V, Dr. A.S Ambily ) 141-147 13. MARKETING ASSETS: LINKING RESOURCE-BASED VIEW AND MARKETING ENVIRONMENT (Author’s: Dr. Ishtiaq Hussain Qureshi) 148-159 14. SPACE TIME BLOCK CODING FOR WIRELESS COMMUNICATION SYSTEM: PRINCIPAL AND TECHNIQUES (Author’s: Deepshikha, Harjit Singh) 160-168 15. THE IMPACT OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOR WITH REFERENCE TO RETAIL STORES IN TIRUPATI, ANDHRAPRADESH , INDIA (Author’s: Mr .K. BALAJI, Dr .M. KISHORE BABU) 169-193 16. A STUDY ON REALITY OF GREEN BUSINESS AND MANAGEMENT FOR RELIABLE FUTURE (Author’s: Alok R. Prusty, Upasana Nath) 194-205 17. INNOVATIVE HEURISTICS MODELING FOR DYNAMIC PROJECT SCHEDULE OPTIMIZATION (Author’s: Dr.Perumalsamy Radhakrishnan) 206-211 18. CLIMATE CHANGE AND ANTHROPOGENIC RADIATIVE FORCING (Author’s: Dr. Syed Mohamed Ibrahim Sulthan) 212-231